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Dog

Campaign
Agency Network: 
Published/Aired: 
November 2008
Mercedes:  Dog

Description

Outdoor advertisement created by BBDO, Germany for Mercedes, within the category: Automotive.

Caption

The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.

Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen
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Garin's picture

Like the concept, but looking at that actually hurt my eyes. So I would try something less intense and a little more simple to get th point across.

Garin
Guest commenter's picture

I can't the copy. It's all blurry.

Guest commenter
Roger Daly's picture

BAM!

Roger Daly
Activity Score 355
dshott's picture

I agree,

KABOOM!

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Javier Ramírez's picture

Interesante
Aunque quizás la gráfica podía dar para más.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Reader's picture

LEER: Pasar la vista por los signos de una palabra o texto escrito para interpretarlos mentalmente o traducirlos en sonidos...

Reader
exithigh's picture

Good concept and direction. Gets attention immediately but the copy is a bit hard to read as suggested.

exithigh
Activity Score 86
Art Director at Media Art Environment
roman-schwienbacher.com's picture

works quit well,
nicely done

roman-schwienba...
Activity Score 1021
Photographer
sumsum's picture

i'm a bit surprised about the agency... actually jvm does mb.

sumsum
Activity Score 613
copywriter
Guest commenter's picture

this work is great

Guest commenter
S.M. Najeeb Ullah's picture

Good concept, the way how it executed like the idea and execution both for speed n breaks, two things i want to crit, 1) The logo: position is out not adjusted not balanced , 2) Small text is not readable. Otherwise the whole concept n execution is very good, cool

cheers

S.M. Najeeb Ullah
Guest commenter's picture

this is ANCIENT work. What's it doing on here now????

Guest commenter
sneakyhands's picture

yeah, wasn't this in archive about 2 or 3 issues ago?

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

done!

Guest commenter
bvital's picture

its done, still it works, similar concpets and kick ass execution could bring lots of impact, as suggested above please let the copy and branding stand out... its lost .......

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

loumeister's picture

wow! i haven't seen this campaign before and think it's brilliant. great idea, succint & simple. well done dudes.

loumeister
loumeister's picture

wow! i haven't seen this campaign before and think it's brilliant. great idea, succint & simple. well done dudes.

loumeister
janos0365's picture

simple, directo, qué esperaban un frenazo, marca de huellas en el camino... muy bien

janos0365
Guest commenter's picture

stolen from one that had a red word in the middle

Guest commenter
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