Danger Doesn't Announce Itself, Grandma

Agency Network: 
November 2012
Mercedes:  Danger Doesn't Announce Itself, Grandma


Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Outdoor advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.


Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar
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pierrelastname's picture

THATs is a great idea!

Activity Score 2869
The Monk's picture


The Monk
Activity Score 149
Copywriter at Cheil Italy |


Richa Agrawal's picture

fresh execution.

Richa Agrawal
Activity Score 324
desailly's picture

Really? Everyone likes this? Seems incredibly literal to me.

Activity Score 470
Roger Keynes's picture

I'm with you, desailly.
This all feels forced to me.
Interested to hear the radio campaign (Ivan!)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
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