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Ball

Campaign
Agency Network: 
Published/Aired: 
November 2008
Mercedes:  Ball

Part of Collection

Description

Outdoor advertisement created by BBDO, Germany for Mercedes, within the category: Automotive.

Caption

The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.

Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen
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Javier Ramírez's picture

Interesante
Aunque quizás la gráfica podía dar para más. Además, si se fijan en este hay un error: junto a "ball" dice "child"...¿no sería más conveniente que el vehículo leyera "child" y evite arrollarlo?

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

jajajajaj Hace mucho no leía una opinión tan estúpida

Guest commenter
nestorespinal's picture

jajajajajajajajaja

nestorespinal
Activity Score 28
Graphic Designer
Javier Ramírez's picture

¿Qué tiene de estúpida "Guest commenter"?

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Crave's picture

so so....

Crave
Activity Score 95
Euro RSCG
exithigh's picture

A good concept & direction becomes boring when u repeat it over & over. Should apply variety of angle & approach with the same treatment for continuity and consistency. try harder.

exithigh
Activity Score 86
Art Director at Media Art Environment
Guest commenter's picture

hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?

Guest commenter
Guest commenter's picture

hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?

Guest commenter
Bye's picture

He didn't mean angle in that sense, idiot.

Bye
Activity Score 1464
extraboy's picture

interesting idea

extraboy
Activity Score 91
Copywriter at McCann ERICKSON
dshott's picture

Odd placement of logo and brand name. Eh?

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

brainzed's picture

These are Mercedes guidelines. You have to put it there and in white…

brainzed
Activity Score 652
Art Director
tantrik_indian's picture

I like the ad.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

STRTLRS's picture

Nice simple approach. It's always refreshing to see a car ad with no car on it.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

"Ball" doesn't really grab me as the featured word. I think "Bike" would be stronger because that definititely implies a person where as a ball can be out in the road by itself.

Guest
Blair Semenoff's picture

That's awesome, totally TRIPPY!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
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