Mercado Magazine Outdoor Advert By JWT: Hope statue

Agency Network:

JWT

Published/Aired:

May 2012

Posted:

May 17, 2012

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Description

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Outdoor advertisement created by JWT, Argentina for Mercado Magazine, within the category: Media.

Credits

Advertising Agency: JWT, Buenos Aires, Argentina

Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso

Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso

Creative Director: Ariel Abadi

Art Director: Fernando Zagales

Copywriter: Juan Mesz

Account supervisor: Carlos Nesci

Account Manager: Eliana Garcia

Producer: Fabián Catanese

Producction: Buenamano Realizaciones

May 18, 2012 - 0:02

Nice. HOPELESSNESS is more like it. That side reflects reality.

mike11

Activity Score 279

Art Director at The Creative Circus, Atlanta, GA

May 17, 2012 - 23:48

This is awesome.

Jens Kristian Balle

Activity Score 52

Photographer at Jens Kristian Balle // Photographer |

www.jenskristianballe.com

May 18, 2012 - 0:58

"the world is hard place to understand." so nice!

widehit

Activity Score 2

Creative Director

May 18, 2012 - 1:07

pretty damn impressive

khronos

Activity Score 994

Copywriter

May 18, 2012 - 13:18

But in a good way though.

kleenex

Activity Score 58777

Web Designer/Developer

May 18, 2012 - 1:45

GREAT

talkingisfree

Activity Score 2712

Art Director

May 18, 2012 - 2:30

awesome......

inhendra

Activity Score 15

Graphic Designer

May 18, 2012 - 5:33

It seems like an Obama campaign ad, which is somehow different from what they really want to say, but apart from this it's very fresh, very good.

Temple

Activity Score 11339

May 18, 2012 - 7:07

Niiice.

Nike Diesel

Activity Score 13708

May 18, 2012 - 8:29

Amazing work

ramesh_1ab

Activity Score 102

Creative Director at K&L arms Communications

May 18, 2012 - 9:07

Good idea, but the video is -maybe- too long.

CACAHD

Activity Score 2188

May 18, 2012 - 10:42

mmm NO!

CABAZORRO

Activity Score 366

graphic

May 18, 2012 - 10:50

Genius idea and execution.

CommandZ

Activity Score 2515

May 18, 2012 - 13:27

AWESOME!!!

iamcreative

Activity Score 262

May 18, 2012 - 14:41

Inspired. Truly inspired.

Sacrilegend

Activity Score 3394

May 18, 2012 - 17:45

Great stunt, beautiful execution. Just not so sure about the message. Are they saying that Obama's "Hope" message was a lie or something like that? And why Obama? Shouldn't it be something more generic? If they wanted to be specific, then why not something more relevant to Argentina?

abake

Activity Score 1262

RMG Connect Colombia

May 19, 2012 - 10:14

because argentina is not settled on mars.
the american president is the one of the most relevant things on this planet , whether we like it or not.
and the solution is great. As always it is taken away out from art project and turned into advertising, but thats how this business is...was never original and never will be.

Corbeen

Activity Score 1089