Also From This Campaign 4
Description
Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.
Outdoor advertisement created by JWT, Argentina for Mercado Magazine, within the category: Media.
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Producction: Buenamano Realizaciones
Nice. HOPELESSNESS is more like it. That side reflects reality.
This is awesome.
It seems like an Obama campaign ad, which is somehow different from what they really want to say, but apart from this it's very fresh, very good.
Great stunt, beautiful execution. Just not so sure about the message. Are they saying that Obama's "Hope" message was a lie or something like that? And why Obama? Shouldn't it be something more generic? If they wanted to be specific, then why not something more relevant to Argentina?
because argentina is not settled on mars.
the american president is the one of the most relevant things on this planet , whether we like it or not.
and the solution is great. As always it is taken away out from art project and turned into advertising, but thats how this business is...was never original and never will be.
merece umas 20 estrelas!
Superb. Amazing. Excellent.
OK, I am out of words!