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Hope statue

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Outdoor advertisement created by JWT, Argentina for Mercado Magazine, within the category: Media.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Producction: Buenamano Realizaciones
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mike11's picture

Nice. HOPELESSNESS is more like it. That side reflects reality.

mike11
Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
Jens Kristian Balle's picture

This is awesome.

Jens Kristian Balle
Activity Score 52
Photographer at Jens Kristian Balle // Photographer |

www.jenskristianballe.com

widehit's picture

"the world is hard place to understand." so nice!

widehit
Activity Score 2
Creative Director
khronos's picture

pretty damn impressive

khronos
Activity Score 996
Copywriter
kleenex's picture

But in a good way though.

kleenex
Activity Score 58793
Web Designer/Developer
talkingisfree's picture

GREAT

talkingisfree
Activity Score 2712
Art Director
inhendra's picture

awesome......

inhendra
Activity Score 15
Graphic Designer
Temple's picture

It seems like an Obama campaign ad, which is somehow different from what they really want to say, but apart from this it's very fresh, very good.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Niiice.

Nike Diesel
Activity Score 13718
Art Director
ramesh_1ab's picture

Amazing work

ramesh_1ab
Activity Score 102
Creative Director at K&L arms Communications
ramesh_1ab's picture

Amazing work

ramesh_1ab
Activity Score 102
Creative Director at K&L arms Communications
CACAHD's picture

Good idea, but the video is -maybe- too long.

CACAHD
Activity Score 2188
Art Director
CABAZORRO's picture

mmm NO!

CABAZORRO
Activity Score 366
graphic
CommandZ's picture

Genius idea and execution.

CommandZ
Activity Score 2515
Creative Director
iamcreative's picture

AWESOME!!!

iamcreative
Activity Score 262
sacrilegend's picture

Inspired. Truly inspired.

sacrilegend
Activity Score 3394
Copywriter
abake's picture

Great stunt, beautiful execution. Just not so sure about the message. Are they saying that Obama's "Hope" message was a lie or something like that? And why Obama? Shouldn't it be something more generic? If they wanted to be specific, then why not something more relevant to Argentina?

abake
Activity Score 1262
RMG Connect Colombia
Corbeen's picture

because argentina is not settled on mars.
the american president is the one of the most relevant things on this planet , whether we like it or not.
and the solution is great. As always it is taken away out from art project and turned into advertising, but thats how this business is...was never original and never will be.

Corbeen
Activity Score 1095
djtolst's picture

Great job ppl:)

djtolst
Activity Score 43
Creative Director at adindex.am's founder & manager
pindi's picture

hollyyy shieettt o_O

pindi
Activity Score 115
Art Director at Art Director
nafeeskhan1986's picture

very creatively done!!!

nafeeskhan1986
Activity Score 10
Art Director
Fernando Fernandes's picture

merece umas 20 estrelas!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
OFiroz's picture

Superb. Amazing. Excellent.
OK, I am out of words!

OFiroz
Activity Score 53
Creative Director at Creative Director / UAE
Paolo Buatti's picture

Love it!

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

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