Well Done, Germany

Agency Network: 
September 2018
McGuinness Irish Pub: Well Done, Germany


How does an Irish pub attract Octoberfest revelers? This seemed like an impossible challenge when McGuinness Irish Pub approached us with it. Or a joke that begins with, "a German guy walks into an Irish bar..." We found the actual answer by first focusing on the kinship of the cultures and then by pointing out an obvious, yet critically important fact: Appleton's Octoberfest ends at 6 p.m. and people are going to need a place to continue the party.

Outdoor advertisement created by Nelson Schmidt, United States for McGuinness Irish Pub, within the category: Recreation, Leisure.


There's 71% more beer in a boot than in a pint. Well done, Germany.

Appleton's Octoberfest closes at 6 p.m. We don't.

Advertising Agency: Nelson Schmidt, Milwaukee, USA
Chief Creative Officer / Copywriter: Mike Fredrick
Art Director: Jordan Hart
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