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Time for a classic

Agency Network: 
Published/Aired: 
February 2017
McDonald's: Time for a classic
McDonald's Outdoor Ad - Time for a classic

Description

Facing a decline in lunchtime visits, McDonald’s used digital boards to target people during their morning commute. The boards updated daily to block off lunch on the exact date they were seen—reminding people to make time for a McDonald’s Classic.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Scott Schneider, Pierre Chan
Art Director: Scott Schneider
Copywriter: Pierre Chan
Producer: Emily Miller, Aishaa Abdulla
Studio Artist: Connie Fu
Group Account Director: Scott Barr
Head of Strategy: Adam Collins
Strategy Analyst: Jared Gill
Account Director: Matt Muir
Account Executive: Rheanne Sleiman
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Highest Rated

kleenex's picture

Love the concept.

kleenex
Activity Score 58633
Web Designer/Developer
kleenex's picture

Love the concept.

kleenex
Activity Score 58633
Web Designer/Developer
CrackerJackFlash's picture

nice work

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

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