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Sort your head out

Agency Network: 
Published/Aired: 
March 2008
McDonald's:  Sort your head out
McDonald's Outdoor Ad -  Sort your head out

Description

Outdoor advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Repro: Daniel Sundin, Account Manager, Johanna Karsten
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Tero Ylitalo's picture

You don't have Euros in Sweden. :p

Tero Ylitalo
Activity Score 628
Planner at Zeeland
alvinpck's picture
alvinpck
Activity Score 1463
Art Director
Wordnerd's picture

so? you have 100 people that walk by, one dude who eventually has some minutes and does it, then what? you send people to unsolve the riddle again? quiet idiotic idea for me

Wordnerd
Activity Score 6692
Copywriter
morris_pinewood's picture

Just another ghost ad?

morris_pinewood
Activity Score 31
B+L
Willey's picture

Someone tell me how the MacDonald's logo splits into 2 tiles then back to 1 tile in the 3rd image!

Willey
Activity Score 140
Graphic Designer
Wordnerd's picture

every tile of the background is a logo. you need one missing tile for this to work

Wordnerd
Activity Score 6692
Copywriter
petek's picture

looks like a fake

petek
Activity Score 1894
Creative Director
Willey's picture

Thx Wordnerd.

Willey
Activity Score 140
Graphic Designer
nice gaijin's picture

looks like someone had an idea but unfortunately worked for McDonalds.

nice gaijin
Activity Score 815
sindbad's picture

fake fake fake fake fake...

sindbad
Activity Score 9
Art Director |

BeSoZ

jacobfromny's picture

doesn't look real.

jacobfromny
Activity Score 18
new york writer
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