Signs

It’s a fact: when one’s hungry, they’re not only moody but super-aware of food-related signs, too.

Inspired by the true story of a ravenous creative who projected her craving for McDonald’s onto a rainy sidewalk, we came up with a series of atmospheric OOH posters that creatively integrate the renowned Golden Arches with outdoor elements, making one wonder if it’s time for a juicy Big Mac McMenu.

The signs, chico. They never lie.