Signs

Campaign
Agency Network: 
Published/Aired: 
February 2021
McDonald's: Signs
McDonald's: Signs

Description

It’s a fact: when one’s hungry, they’re not only moody but super-aware of food-related signs, too.

Inspired by the true story of a ravenous creative who projected her craving for McDonald’s onto a rainy sidewalk, we came up with a series of atmospheric OOH posters that creatively integrate the renowned Golden Arches with outdoor elements, making one wonder if it’s time for a juicy Big Mac McMenu.

The signs, chico. They never lie.

Outdoor advertisement created by DDB, Greece for McDonald's, within the category: Food.

Advertising Agency: DDB Athens, Athens, Greece
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