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Reflective Billboard

Agency Network: 
Published/Aired: 
April 2012

Description

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden
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logic's picture

Correct me if i'm wrong here, but if i pass by at night and see that, I'll just see a billboard that says McD is open. Which is really nothing special... Looks like a broken neon billboard.
Maybe the video doesn't do it justice, or I probably didn't get the creative part of this?

logic
Activity Score 43
kalpesh78's picture

Like the idea.

quite clear.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Wordfruit's picture

I'm not sure without driving past it to see how it looks.

Wordfruit
Activity Score 1023
kleenex's picture

nice idea.

kleenex
Activity Score 56089
Web Designer/Developer
kleenex's picture

nice idea.

kleenex
Activity Score 56089
Web Designer/Developer
Nurse Bell's picture

No idea here just reflective ink.

Nurse Bell
Activity Score 156
sandipkayal's picture

great idea

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

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