Reflective Billboard
Description
Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden
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Apr 11, 2012 - 17:19logic
Correct me if i'm wrong here, but if i pass by at night and see that, I'll just see a billboard that says McD is open. Which is really nothing special... Looks like a broken neon billboard.
Maybe the video doesn't do it justice, or I probably didn't get the creative part of this?
Apr 12, 2012 - 6:26kalpesh78
Like the idea.
quite clear.
Chief Creative Officer at Uniqish Brand Creche |
ideas....30 minutes nahi toh free.
Apr 12, 2012 - 6:32Wordfruit
I'm not sure without driving past it to see how it looks.
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