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Popsicles, 1

Campaign
Agency Network: 
Published/Aired: 
July 2015
McDonald's:  Popsicles, 1

Description

In Portugal when you think "Ice Cream" you imagine a popsicle. That's why McDonald's is not a preferred Ice Cream destination. But this Summer McD decided to turn things around and started a conversation with Popsicle Lovers.

Outdoor advertisement created by TBWA, Portugal for McDonald's, within the category: Food.

Caption

Summertime is popsicle time.

Advertising Agency: TBWA, Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Nuno Correia
Retoucher: Pedro Filipe
Account manager: Joana Margalha
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