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Iregium

Campaign
Agency Network: 
Published/Aired: 
June 2016
McDonald's: Iregium

Description

With the campaign, McDonald's wants to continue celebrating tolerance, diversity and generosity.

Outdoor advertisement created by BETC, France for McDonald's, within the category: Food.

Caption

Come as you are.

Advertising Agency: BETC, Paris, France
Agency Management: Henri Tripard, Julien Grimaldi, Juliette Aguglion
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Cyril Arandel
Copywriter: Adrian Skenderovic
Traffic: Stephane Renoir-Mousli
Photographer: Kim Reenberg
Art Buyer: Victoria Vingtdeux
Producers: Chantal Bertina, Arno Poulain / Rita
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Highest Rated

MacMonkey's picture

That dude doesn't look like he's from Belgium or Ireland... unless he's black Irish.

MacMonkey
Activity Score 340
Graphic Designer
MacMonkey's picture

That dude doesn't look like he's from Belgium or Ireland... unless he's black Irish.

MacMonkey
Activity Score 340
Graphic Designer
HusaniCreative's picture

This campaign is great. McDonalds could probably market customizable scarves like these, and people would gobble them up.

HusaniCreative
Activity Score 8
Art Director at Freelance Associate Creative Director
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