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Agency Network: 
Published/Aired: 
September 2016
McDonald's: Iguana
McDonald's Outdoor Ad - Iguana

Description

The ad aims to highlight that McDonald's only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. The ad uses renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background.

Outdoor advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.

Caption

We only use the finest Arabica beans in our freshly ground coffee, sourced from Central and South American Rainforest Alliance Certified farms.

Advertising Agency: Leo Burnett, London, UK
Creative Directors: Matt Lee, Pete Heyes
Art Director: Steve Robertson
Copywriter: Blake Waters
Account Director: Sam Houlston
Agency Producers: Emily Green, Sarah Iannou
Photographer: Jason Hindley
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Highest Rated

Artistomad's picture

Hand Art is nice, but how it will help to sell the coffee - that I am not sure :)
there are lots of other ways to show Arabica beans are great and we are using that .

Artistomad
Activity Score 83
Artistomad's picture

Hand Art is nice, but how it will help to sell the coffee - that I am not sure :)
there are lots of other ways to show Arabica beans are great and we are using that .

Artistomad
Activity Score 83
kleenex's picture

The hand art is amazing.

kleenex
Activity Score 58797
Web Designer/Developer
Hadrons's picture

Amazing concept and tactic to convince the user of the authenticity of the product.
Definitely a Clio candidate.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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