Hungry Garages

Agency Network: 
Published/Aired: 
May 2017
McDonald's: Hungry Garages
McDonald's: Hungry Garages
McDonald's: Hungry Garages
McDonald's: Hungry Garages
McDonald's: Hungry Garages
McDonald's Outdoor Ad - Hungry Garages
McDonald's Outdoor Ad - Hungry Garages
McDonald's Outdoor Ad - Hungry Garages
McDonald's Outdoor Ad - Hungry Garages
McDonald's Outdoor Ad - Hungry Garages

Description

We selected homes with car garages located no more than 300 meters from a McDonald's with a Drive-Thru. Then we asked a group of famous street artists from Argentina to paint the facades of the houses, turning them into faces, with the only requirement that the doors of the garages would become large mouths. Finally they painted the concept of the campaign "don’t go home hungry."

Outdoor advertisement created by TBWA, Argentina for McDonald's, within the category: Food.

Caption

"Don't go home hungry."

Advertising Agency: TBWA\ Buenos Aires, Argentina
Chief Creative Officer: Pablo Poncini
Exectuive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Team: Martin Alfred, Guido Barna
Street Artists: Alan Berry Rhys, Jose Saccone, Agustín Dlucious, Lucas Lasnier, Mariela Ajras
Production House: Greenplanning & Entera
Director: Fede Burgos
Photo: Kinobovio
Media Agency: OMD
Digital Agency: Tribal
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Highest Rated

morse's picture

This is a cool idea. Especially that it feels organic. Almost as if people of the streets made this for fun, or because they are fans of the brand.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Nice art work.

kleenex
Activity Score 58791
Web Designer/Developer
Quime's picture

Nice art.

Quime
Activity Score 47
Copywriter
benetonefilms's picture

This is cool

benetonefilms
Activity Score 32
Client Servicing |

benetonefilms.com

halaby87's picture

nice

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

morse's picture

This is a cool idea. Especially that it feels organic. Almost as if people of the streets made this for fun, or because they are fans of the brand.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rogermer's picture

This is great. Makes the streets look more fun. It was a good call to do different styles and not one corporate illustration.

rogermer
Activity Score 122
Art Director
Diego A. 2S.'s picture

Me encanta, ojalá my garage fuera el afortunado :(

Diego A. 2S.
Activity Score 20
Copywriter |

DASS

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