We selected homes with car garages located no more than 300 meters from a McDonald's with a Drive-Thru. Then we asked a group of famous street artists from Argentina to paint the facades of the houses, turning them into faces, with the only requirement that the doors of the garages would become large mouths. Finally they painted the concept of the campaign "don’t go home hungry."
Outdoor advertisement created by TBWA, Argentina for McDonald's, within the category: Food.
Chief Creative Officer: Pablo Poncini
Exectuive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Team: Martin Alfred, Guido Barna
Street Artists: Alan Berry Rhys, Jose Saccone, Agustín Dlucious, Lucas Lasnier, Mariela Ajras
Production House: Greenplanning & Entera
Director: Fede Burgos
Media Agency: OMD
Digital Agency: Tribal