Agency Network: 
Published/Aired: 
October 2009

Description

Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at honorangus.com and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website: www.honorangus.com

Outdoor advertisement created by Bernstein-Rein, United States for McDonald's, within the category: Food.

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director / Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill
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CrackerJackFlash's picture

meh

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

me encanta cuando cueastro de nada ca ca penche putas, penche fresas.

Guest
Guest's picture

Simple. Engaging. Beautifully executed throughout. This is not only an example of crowdsourcing at its best, but also an unexpected and inventive way to employ the digital billboard medium.

Guest
everartz's picture

aha...

everartz
Activity Score 7613
Art Director |

| everartz |

mikeelrapido's picture

Digital billboard? Nice!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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tirthomitro's picture

well... cool!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture

I agree, meh.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

lucdesaulniers's picture

yawn..

lucdesaulniers
Activity Score 1145
Guest's picture

yay, promo video

Guest
Dingleberry Jack's picture

Poor idea and lame execution.

Dingleberry Jack
Activity Score 246
Guest's picture

capitalist bastard!!

Guest
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