#elamcdrive

Campaign
Agency Network: 
Published/Aired: 
June 2020
McDonald's: #elamcdrive
McDonald's: #elamcdrive
McDonald's: #elamcdrive
McDonald's Outdoor Ad - #elamcdrive
McDonald's Outdoor Ad - #elamcdrive
McDonald's Outdoor Ad - #elamcdrive

Also From This Campaign 2

Description

In order to further familiarize the Greek audience with the Drive-Thru service, we launched the digital campaign #elaMcDrive (roughly translating to “Come by McDrive”).

The creative concept is based on the fact that going to McDrive™ actually provides solution to a variety of food-related issues: the need to get it quickly, with no time limitation, in a convenient manner and by paying with your credit card -especially handy during a pandemic. Inspired by first-hand and highly relatable experiences (such as craving a McChicken™ at 2 AM and not wanting to get out of your pyjamas) we created a series of digital posts, a video, a radio spot as well as OOH posters, and then coupled it up with some exclusive Drive-Thru offers.

Seems like a little ride to McDrive™ can take you a long way.

Outdoor advertisement created by DDB, Greece for McDonald's, within the category: Food.

Caption

All your favorite McDonald’s 24/7, quickly, safely and JUST a ride away?
Sure -just come by McDrive™.

Advertising Agency: DDB Athens, Athens, Greece
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