In order to further familiarize the Greek audience with the Drive-Thru service, we launched the digital campaign #elaMcDrive (roughly translating to “Come by McDrive”).
The creative concept is based on the fact that going to McDrive™ actually provides solution to a variety of food-related issues: the need to get it quickly, with no time limitation, in a convenient manner and by paying with your credit card -especially handy during a pandemic. Inspired by first-hand and highly relatable experiences (such as craving a McChicken™ at 2 AM and not wanting to get out of your pyjamas) we created a series of digital posts, a video, a radio spot as well as OOH posters, and then coupled it up with some exclusive Drive-Thru offers.
Seems like a little ride to McDrive™ can take you a long way.
Outdoor advertisement created by DDB, Greece for McDonald's, within the category: Food.