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Clock Billboard

Campaign
Agency Network: 
Published/Aired: 
January 2011
McDonald's:  Clock Billboard

Description

Outdoor advertisement created by Bernstein-Rein, United States for McDonald's, within the category: Food.

Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Paul Prato
Copywriter: Chris Corley
Print Manager: Lila Knight
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Highest Rated

fotdot's picture

Winner, winner, chicken dinner.

fotdot
Activity Score 674
Creative Director
luispiter's picture

ooohhh i like it...

luispiter
Activity Score 2756
comunication
manumartin5's picture

Innovative outdoor.~!!!! 8 stars to it.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Sdb's picture

Good one..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
suresh90's picture

This stuff is awesome :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

sbasrur's picture

Shouldn't there be a full stop after the clock? I'm inclined to believe there IS one hiding there someplace, but I can't quite see it.

sbasrur
Activity Score 18
Copywriter at The Republic, Mumbai
Copy Maafan's picture

Very nice!

Copy Maafan
Activity Score 14
Copywriter |

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

Mukesh's picture

Good one. But can anybody enlighten me on one thing, why is there an electronic socket below the logo?
I like the idea. No second thought on that.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

de_martin's picture

i think the electric socket is also behind the logo, and that the AD ment to make a "kids-don't-be-affraid-in-the-dark-light" in their room. I like the idea, but not the execution.

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

everartz's picture

so simple but its good...

everartz
Activity Score 7613
Art Director |

| everartz |

chanderjoshi's picture

good concept!!

chanderjoshi
Activity Score 153
Other at Essence Communications
fotdot's picture

Winner, winner, chicken dinner.

fotdot
Activity Score 674
Creative Director
Tspot's picture

Seems like an easy idea, but people will look at it, so it works...

Tspot
Activity Score 241
Copywriter
urvi's picture

the idea is well executed :)

urvi
Activity Score 89
Marketing Manager at india
CuriousPencil's picture

Neat idea. But the contrast in size between the numbers and the words makes it look too crowded, especially the '...4w...'. Think it may look better with 'We're open' snuck underneath.

CuriousPencil
Activity Score 4225
Copywriter
Tripioso's picture

Thumbs up!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

dadada's picture

how does it look like in the middle of the day when its sunnywith the night background?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

dadada's picture

and why the plug?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Yarp's picture

Beleive the socket is there because the logo is supposed to be a nightlight. It's a nice and simple execution for the campaign, but nothing that's blowing me away.

Yarp
Activity Score 385
Copywriter at Freelance
kleenex's picture

Simple, but I like

kleenex
Activity Score 58797
Web Designer/Developer
HappyHour's picture

Missing a CTA telling passers-by where they can find McDonalds. Basic principles kids. Idea is there - failed execution, though.

HappyHour
Activity Score 2381
Lazarus's picture

Very simple.

Lazarus
Activity Score 1537
Creative Director
Billoughsby's picture

Somewhat funny that a timepiece in the public space is seen as innovative. Yeah, baby, bring back the bank clocks!

Agree that the wall socket was poor judgment.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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