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Big Tasty

Agency Network: 
Published/Aired: 
December 2008
McDonald's:  Big Tasty
McDonald's Outdoor Ad -  Big Tasty

Description

There are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that's just a bit larger than the medium itself.

Outdoor advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Caption

Big Tasty 50 SEK!?

Advertising Agency: DDB Stockholm, Stockholm, Sweden
Art Director: Fredrik Simonsson
Copywriter: Magnus Jakobsson
Account Manager: Daniel Sundin
Original: Mathias Mattsson
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Highest Rated

Guest's picture

this is quiet cool, dig it.

Guest
Guest's picture

Zzzzzzzzzzzzzzzzzzzzzzz

Guest
bknowlden's picture

Clever use of media, nice job.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

next..

Guest
Guest's picture

BFD. This concept is older than yo' Mama.

Guest
Guest's picture

i cant understand why they have launched BigTasty since they have BigMac. As a consumer it appears to me as if BigMac is just big. Not tasty. However, this Big Tasty is both, big as well as tasty. so next time i should buy BigTasty, rather BigMac. i see a wrong move from branding perspective! This will kill BigMac.

This ad just reminds me of BigMac. Tasty is missing out of it.

Guest
Guest's picture

Clever but not new....once again it works all over the world but not in France.(you can not go beyond the billboard media area...dont ask me why ?)...

Guest
des4graphic's picture

I think to see the sandwich when the train stop, you must be so far from the train.

I think its not good any way

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

izmild's picture

Who see it too close to the train...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

andreis's picture

oh my god! your english is killing me! getting a freaking textbook!

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

Guest's picture

Seriously, can you claim the idea "big"?
Done? Yeah, sure it´s been done like one billion times. But "bigger" is not an idea.

Guest
SeanMartin's picture

What's slightly ironic about this is that the Big'n'Tasty, which has been on the McDonalds US menu for years now, is not all that big. Tasty? Well, that's a matter of personal preference, I suppose -- but if we're gonna slam this for anything, it should be truth in advertising.

The concept? We've seen it here, in various formats, three times in the last six months.

--------------------------

No, I am not a media buyer.

SeanMartin
Guest's picture

Cool.

Guest
Guest's picture

What an Idea! but everybody miss it!!

Guest
Guest's picture

Great. But the burger looks like a lump of shit.

Guest
Guest's picture

Done before by Leo Burnett Stockholm, for the introduction of Big Tasty in Sweden. Sorry.

Guest
Guest's picture

Done before by Leo Burnett Stockholm, for the introduction of Big Tasty in Sweden. Sorry.

Guest
Guest's picture

Show me the money. Where´s Leo Burnetts ad? As I said, the idea "bigger" is not "ownable". So, if Leo did it, it has to be EXCACTLY like this to even count.

P

Guest
Guest's picture

Well, if it´s done before for the same client, Big Whup? The client is the same. Who cares?

Guest
Guest's picture

No big deal...

This is so weak, so primary and so overused that nobody can understand how could you spend a great place/media like this. Sorry, game over.

Guest
Guest's picture

Good.

How can anybody blame it? It´s a big burger, for christ sake.
It can´t be bad. Seriously, it´s just there. Big and tasty.

Guest
unmanman's picture

greetings

ok. is thr anything more to this ad thn what thr is? if not, im disappointed.

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

sooooooooooooooo done, booooooooring.

Guest
Guest's picture

soooooooo done. boooooooring.

Guest
Guest's picture

I love stockholm, It's my favorite city.

Guest
Guest's picture

Done, done and done.

Guest
Guest's picture

I love stockholm.

Guest
Guest's picture

this is quiet cool, dig it.

Guest
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