McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner. TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
Outdoor advertisement created by TBWA, Australia for McCain Foods, within the category: Food.