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Description
McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner. TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
Outdoor advertisement created by TBWA, Australia for McCain Foods, within the category: Food.
Caption
50% More Man
McCain Mansize Meals
Advertising Agency: TBWA\Melbourne, Australia
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Client Partner: Laurelle Esse
Project Manager: Eva Bauer
Retoucher: Kyle Black
Print Producer: Kim Vincent
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Client Partner: Laurelle Esse
Project Manager: Eva Bauer
Retoucher: Kyle Black
Print Producer: Kim Vincent
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