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Not reserved for the elderly

Agency Network: 
Published/Aired: 
May 2020
Marumby Auto Shopping: Not reserved for the elderly
Marumby Auto Shopping Outdoor Ad - Not reserved for the elderly

Description

Marumby Auto Shopping, a car store in Curitiba, Brazil, even on its reduced hours, has received elderly customers who want a new car. And this is an unacceptable during a pandemic crisis because they are part of the risk group. So we painted messages on their special parking spots telling them that more important than buying a car right now is to take care of their health.

Outdoor advertisement created by LCT, Brazil for Marumby Auto Shopping, within the categories: Automotive, Public Interest, NGO.

Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Copywriter: Junior Cardoso
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