Nasa on Mars

Agency Network: 
March 2011
Martian Summer:  Nasa on Mars



Coming this April, Creative Director Andrew Kessler launches his new book, Martian Summer, a personal account of his 90 days in mission control with the 130 top NASA scientists and engineers of The Phoenix Mars expedition. In support of Kessler's book, HUGE's motion department created a series of ads to promote the book. Using exclusive footage from NASA, the vignettes show a rare behind-the-scenes offbeat look into mission control.

Outdoor advertisement created by Huge, United States for Martian Summer, within the category: Media.

Advertising Agency: Huge, USA
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Ron Burgundy's picture

I get that its a cliff hanger, and that most space fanboys are probably hip to the QR code, but I personally get confused as to what I'm supposed to do with the information I'm given in this ad.

Ron Burgundy
Activity Score 1626
Art Director at Southern California
morse's picture

Do I really have to visit the QR code to find out what this is all about?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackblack's picture

There seems to be enough copy to get the point across, and you still need a QR code?

Activity Score 2363
Art Director
sirvan's picture


Activity Score 29856


"I love some things, and don't love some other things."

dean viii's picture

Just so everyone knows, using a QR code is not a concept. Nor Twitter. Nor any new technology. I love the case studies that talk all excitedly about them.

dean viii
Activity Score 1702
Creative Director
kleenex's picture

Not a bad idea.

Activity Score 58777
Web Designer/Developer
Boxey's picture

The way it's written, you don't know who the "I" in "if I fail" refers to.

Activity Score 8875
Melaleuca In-House
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