Also From This Campaign 6
Description
URL: http://kessleronmars.com/
Coming this April, Creative Director Andrew Kessler launches his new book, Martian Summer, a personal account of his 90 days in mission control with the 130 top NASA scientists and engineers of The Phoenix Mars expedition. In support of Kessler's book, HUGE's motion department created a series of ads to promote the book. Using exclusive footage from NASA, the vignettes show a rare behind-the-scenes offbeat look into mission control.
Outdoor advertisement created by Huge, United States for Martian Summer, within the category: Media.
I get that its a cliff hanger, and that most space fanboys are probably hip to the QR code, but I personally get confused as to what I'm supposed to do with the information I'm given in this ad.
Do I really have to visit the QR code to find out what this is all about?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
There seems to be enough copy to get the point across, and you still need a QR code?
Just so everyone knows, using a QR code is not a concept. Nor Twitter. Nor any new technology. I love the case studies that talk all excitedly about them.
The way it's written, you don't know who the "I" in "if I fail" refers to.
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