Description
Celebrating the Queen's Diamond Jubilee with the special edition Marmite, renamed for the occasion "Ma'amite".
Outdoor advertisement created by DDB, United Kingdom for Marmite, within the category: Food.
Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Illustrator: Garry Walton
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Illustrator: Garry Walton
Aug 12, 2013 - 7:07antarktika
I think this is part of their neglect campaign that says: "LOVE IT. HATE IT. JUST DON'T FORGET IT" so it makes sense.
The brand tries to get its message through forcing the consumer to choose a side.
Copywriter at Vagabond Advertising |
Setting up drums is like setting up a family.
Aug 11, 2013 - 15:31Inkwell
I like the artwork, with the corgis and the crown of toast. I also like the acknowledgement that there's no middle ground to enjoying the product; it's a nice break from the "appeal to everyone" message, as well as a subtle challenge for people to taste it.
Copywriter
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