Life Passes By, Playstation

Agency Network: 
November 2012
Mapfre:  Life Passes By, Playstation


We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Outdoor advertisement created by M&C Saatchi, Spain for Mapfre, within the category: Finance.


The Playstation is more than 16 years old
Life passes faster than you think. Pension Plans

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz
Log in to post comments
Richa Agrawal's picture

nice insight. but i believe execution could have been much better.

Richa Agrawal
Activity Score 322
michele123's picture

I agree

Activity Score 408
Art Director
adri10288's picture

At first I thought this ad was for updating your wall paint. But upon further inspection, Pension Plans work too.

Activity Score 337
Copywriter at Zebra Studios
Featured Content

Latest Collections