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Agency Network: 
Published/Aired: 
January 2011

Description

Outdoor advertisement created by Colle+McVoy, United States for Mammoth Mountain Ski Resort, within the category: Transport.

Caption

11,000 feet. Closer to heaven than heavenly.
Fly to the top from SFO + SJC
Mammoth

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark
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Highest Rated

Ron Burgundy's picture

After looking at the series, I noticed that section or red with the image masked in, wondering if that will be easily identified ...not sure at 75mph...might be wasted space

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Cutarica's picture

nice logo of mammoth. but "than heavenly" could have been skipped.

Cutarica
Activity Score 3451
Illustrator
Paridhi.'s picture

the campaign is ok kinda..!
not dat gud..not dat bad..!

Paridhi.
Activity Score 122
Indore
Ron Burgundy's picture

After looking at the series, I noticed that section or red with the image masked in, wondering if that will be easily identified ...not sure at 75mph...might be wasted space

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Lazarus's picture

Ok.

Lazarus
Activity Score 1536
Creative Director
CuriousPencil's picture

Why the f*cked up "A" in the middle? Some AD's idea of a mountain? And why try to make a difference between heaven and heavenly when none exists in the context you're introducing? This is awful.

CuriousPencil
Activity Score 4225
Copywriter
FourT6and2's picture

Heavenly is the name of a competing mountain. Bro. Get a clue.

FourT6and2
Activity Score 218
Student
CuriousPencil's picture

Ah, that was the only thing missing in my comprehensive knowledge of every piece of everything I'm supposed to know as a member of every single target audience demographic. Cheers for the gentle nudge to knowing.

CuriousPencil
Activity Score 4225
Copywriter
the_lizard_king's picture

I think the concept and especially the Copy is really good. The heaven and heavenly jest indeed worked for me. But i got to say the art direction and layout is pretty basic and average.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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