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Agency Network: 
Published/Aired: 
January 2011
Mammoth Mountain Ski Resort:  Carving knife

Description

Outdoor advertisement created by Colle+McVoy, United States for Mammoth Mountain Ski Resort, within the category: Transport.

Caption

It' thanksgiving and you're the electric carving knife.
Two daily flights from LAX
Mammoth

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark
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Highest Rated

CuriousPencil's picture

You're not selling skis. Or kitchen equipment. And on the strength of this, you're not selling Mammoth either. Did anyone who sat in on this meeting point out that this ad has one day's relevance?

[edit: Turns out the brand is a ski resort, and I've been badmouthing the series as an airline client. Apologies for that part.]

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

You're not selling skis. Or kitchen equipment. And on the strength of this, you're not selling Mammoth either. Did anyone who sat in on this meeting point out that this ad has one day's relevance?

[edit: Turns out the brand is a ski resort, and I've been badmouthing the series as an airline client. Apologies for that part.]

CuriousPencil
Activity Score 4225
Copywriter
the_lizard_king's picture

It works fine... but as Curious Pencil mentioned there got to be a lil more focus on the product. I mean i don't know if Brand MAMMOTH is that popular or not! If it is... then i gotta say its a good ad!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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