Agency Network: 
Published/Aired: 
January 2011
Mammoth Mountain Ski Resort:
Mammoth Mountain Ski Resort Outdoor Ad -

Also From This Campaign

Description

Outdoor advertisement created by Colle+McVoy, United States for Mammoth Mountain Ski Resort, within the category: Transport.

Caption

Less oxygen. More air.
Two daily flights from LAX
Mammoth

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Copywriter: Lisa Lucas
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark
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Cutarica's picture

excellent copy work.

Cutarica
Activity Score 3451
Illustrator
writersblog's picture

i like!

writersblog
Activity Score 551
Copywriter
luispiter's picture

i dont like... its basic

luispiter
Activity Score 2756
comunication
CuriousPencil's picture

Gonna be grumpy on this one and ask if you are *really* selling an airline with the words "less oxygen" and expecting someone not to freak out a little. The AIRline with less OXYGEN is not getting me on one of those planes, even with my l337 board skillz.

CuriousPencil
Activity Score 4199
Copywriter
HappyHour's picture

It's not selling an airline.

HappyHour
Activity Score 2377
CuriousPencil's picture

Just actually read the title - 'ski resort' - and feeling a mite ashamed. Ah well, it'll pass. Thanks for the correction though.

CuriousPencil
Activity Score 4199
Copywriter
the_lizard_king's picture

The copy is killer... Awesome. I love the impact it can create for the target groups. Hats off to the copy writer.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

teddykoo's picture

simple,clear but i'm really don't know whether it can touch me so long```

teddykoo
Activity Score 30
Copywriter
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