Agency Network: 
November 2009
Mammoth:  Birds
Mammoth Outdoor Ad -  Birds


Outdoor advertisement created by David&Goliath, United States for Mammoth, within the category: Recreation, Leisure.

Advertising Agency: David&Goliath,USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Art Director: Todd Parker
Illustrator: Alan Baker
Account Management: Jessica Halter-Powell, Megan McDonnell
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Guest's picture

love the copy...nice ad

adaddiction's picture

I am surprised that an agency like David&Goliath let go out the door an idea that has been done so many times. Using nature charts to metaphorically represent different species has become a corny cliche in the industry.

Activity Score 38
Jakarta Jack's picture

Maybe they want to be "camp"... Anyway, David&Goliath's output is pretty boring.

Jakarta Jack
Guest's picture

bla bla bla bla, I want to see you working in an agency and see what would you do.

Jakarta Jack's picture

Dear guest, I don't think you get Addiction's point. David&Goliath is among the most hyped boutique agencies but their work is pretty lame. This kind of work you can expect to find in any agency so where is the added value of David&Goliath?

Jakarta Jack
bobby666's picture

tried, tested but yet trusted concept.

Activity Score 1462
RMG Connect, India
Guest's picture

The 80's are back so why not? It's a fun read and I've never seen this done for an airline. If anything the copy could have been more outrageous but it wouldn't surprise if me if the writer was pulled back at some point. It may not be "great' but it is fun.

EGGO's picture

As stated, the concept isn't new, but it's still fun.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

gmint7's picture

actually i really liked this.

everything except the headline .. mammoth is not working.

Activity Score 2675
Art Director at ad grad @ S Francisco |


hadrianapolis's picture

Here's an idea... Nice thought, simple execution.

Activity Score 733
Guest's picture

Nice illustration style. It is campy, but campy works well here.

alexander_bickov's picture

Funny idea and illustration work

Activity Score 3281
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