The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.
Outdoor advertisement created by BBDO, United Kingdom for Maltesers, within the category: Confectionery, Snacks.
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models