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Look on the light side

Agency Network: 
Published/Aired: 
January 2017
Maltesers: Look on the light side
Maltesers Outdoor Ad - Look on the light side

Description

The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.

Outdoor advertisement created by BBDO, United Kingdom for Maltesers, within the category: Confectionery, Snacks.

Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models
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Highest Rated

Dzsoi's picture

A translation would have been nice for the 98% of the population.

Dzsoi
Activity Score 8611
Copywriter
Dzsoi's picture

A translation would have been nice for the 98% of the population.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I like.

kleenex
Activity Score 58797
Web Designer/Developer
kokoz's picture

how do you direct the blind to touch it though?

kokoz
Activity Score 211
Art Director
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