Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.
Outdoor advertisement created by Marcel, France for Malibu, within the category: Alcoholic Drinks.
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol
Why Apple Is Obsessed With the Music of NYC Duo Sofi TukkerRead More
How Hyundai Fell in Love With a Haunting Cover of Steve Winwood's 'Higher Love'Read More
Maren Morris and Zedd Take No. 1 (Again) While New TV Shows ReignRead More
Q&A: AMV’s Rosie Arnold on Branded Content, and Tips for Entering WorkRead More