Barrel, 1

Agency Network: 
July 2013
Malibu:  Barrel, 1


Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.

Outdoor advertisement created by Marcel, France for Malibu, within the category: Alcoholic Drinks.


The fusion of rum & coconut.

Advertising Agency: Marcel, Paris, France
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol
Log in or register to post comments
Feysless's picture

absolutely lovely!...not to mention my fave drink!

Activity Score 2630
Art Director |

groovy baby!

christw26's picture

cool concept with evin rules!

Activity Score 13
BlankX's picture

i love it! Super tasty!

Activity Score 4
Graphic Designer
Featured Content

Latest Collections