Agency Network: 
December 2014


They say half the fun is getting there. The new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

Outdoor advertisement created by The Reactor, Australia for Macpac, within the category: Retail Services.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director / Copywriter: Nick Brown
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Producer: Rhea Flouch
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@minas_mars's picture

If i saw this without the rest of the campaign I would be confused or ignore it.

Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive