Funny Baby, 4

Campaign
Agency Network: 
Published/Aired: 
June 2010
L'universe de Chocolat:  Funny Baby, 4

Description

Outdoor advertisement created by Dentsu, Brazil for L'universe de Chocolat, within the category: Confectionery, Snacks.

Caption

Chocolate with whisky.

Advertising Agency: Dentsu, São Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Adriano Alarcon
Planner: Flavia Faust
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Photographers: Rogerio Miranda
Account Managers: Fabio Britto, Tiago Lara
Advertiser's Supervisor: Nicolas Galland
Log in to post comments
Bianconiglio's picture

I don't think using kids for this ad is a good idea.

I would have used seniors.

Bianconiglio
Activity Score 406
Copywriter
mikeelrapido's picture

I agree, alcohol and children it's not to good connection..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

bubur's picture

Maybe, he is Elvis?
And next pictures are Sid Vicious, Cobain, and Madonna? :D

bubur
Activity Score 38
Centric Communication |

Wassalam,
Bur!

Hidom's picture

+1

Hidom
Activity Score 66
Hiperion's picture

It´s the same thing bianconiglio. The only difference is seniors earns a little bit than kid.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

A small but inapproriate idea really entrusted to the photographers. Good job. I mean the photography.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

stupid approach !!!!!

Guest
Guest's picture

Is this a Cannes short list ??? hope not!!!!

Guest
ivan's picture

It's a winner as far as I know.

ivan
Creative Director at Ads of the World
atb2005's picture

I like it. I find nothing inappropriate here. It's inappropriate if people are once again taking advertising (too) seriously. The babies are cute and have these hilarious expressions. That's all that matters. No one is suggesting that parents should give their kids some alcohol to, say, quiet them down.. Btw, this won Gold at Cannes Lions 2010.

atb2005
Activity Score 13547
matks's picture

...and unlike some other entries, this fully deserved the award. The kid's pictures are really great and done with such a sense of moment. They're real which is a rare thing these days.

matks
Activity Score 482
Advertising
jponino's picture

I think the idea is great, maybe the world need to put off the bottle they have in their ass...
I understand why sometimes adverts are completly out of the point, but here, men..
don't tell me you haven't laugh about this one ! if this one's too "hard" for you, stop being creatives

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
the_guest's picture

I agree with you both. This is funny, no need to get worried about baby alcoholics here. Damn, a police state has really gotten into our own minds!

the_guest
Activity Score 173
Dzsoi's picture

I think agressively intolerating others' opinions is stronger reason to stop being creatives than anything else. Have you seen Meet the Fockers? This is not the first time someone come up with drunk kids... except for the excellent photography, nothing extra is added. As an ad, what is the 'great idea' here? Substituting adults for kids for the cuteness-factor? The insight that an alcoholic cholocate makes you sleepy, dizzy? I fail to notice the genious thought here...

Dzsoi
Activity Score 8603
Copywriter
atb2005's picture

No one is implying that there is a "genius thought" here. This is different, however, in its category. Also, if you don't find it just a little (I said a little) funny or amusing, then - I'm sorry to say this - there is something wrong with you (I don't mean you in particular, Dzsoi. I speak in general). I think advertising is subjective. You can't please everyone. And what's wrong with the cuteness factor? Babies are cute, and they are generally adored by everyone. Also, you tend to read too much into what you are seeing (I've noticed that a lot of people do that, so it's not just you). You are saying the "insight that an alcoholic chocolate makes you sleepy...". They are not trying to communicate that "benefit" (if you can call that a benefit). No, these chocolates would not make you feel sleepy or dizzy, but in what other manner can you visually communicate the "alcohol" element here? The only way to do it is to show someone who looks inebriated, and they went for babies. I don't think the choice of seniors or adults would have been better. Finally, I am aware of cultural differences. What may seem funny or acceptable in one part of the world may not seem funny or acceptable in another.

atb2005
Activity Score 13547
Dzsoi's picture

Okay, I won't read too much into this - but if this ad is intended to be just a cute joke, it should be more original to earn my respect as an advertisement. It made me smile, and I say thanks for that smile to the photographer and the kid model, not to the creative team. As someone said: it is just a cute photo, that's all.
And one more thing: "The only way to do it is to show someone who looks inebriated." There is no such thing in advertising as "only way". And no, I won't come up with any other ways until I got hired for this job ;) Moreover if you think this is the only way to do it, how could it possibly be different in its category? Have you seen many ads selling alcoholic chocolates? I admit I haven't.

Dzsoi
Activity Score 8603
Copywriter
jponino's picture

thanks atb2005 !! ;)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
sirvan's picture

This has to be SCAM.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Emanresu's picture

Get rid of the logo, food shot, colored bar, web address and headline and these are some cute photos. As for selling chocolate with whiskey, I am dumbfounded as to how this would run.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
marcredo's picture

it's a joke. I agree there is no great idea here. but honestly: this ad is amusing, and the message is quite clear. and in this case this is enough...

marcredo
Activity Score 76
adamr's picture

in czech republic this would be ilegal

adamr
Activity Score 98
Guest's picture

This should be ilegal every were... and if it's a joke is a very bad one.

Guest
sorgin's picture

It's funny, lovely kids ^-^

sorgin
Activity Score 18
Graphic Designer at Target Ogilvy |

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

LisaEve's picture

on the fence... inappropriate yet (admit it) funny, memorable

LisaEve
Activity Score 11
Graphic Designer
Corbeen's picture

It smells like a jury proposal. it goes in the list of cannes scams.

Corbeen
Activity Score 1089
Guest's picture

Elvis..?

Guest
cef's picture

its a funny one, however child and alcohol shouldnt be under the same title...

cef
Activity Score 547
Copywriter
jackmoore257's picture

Really funny. I know people will get offended that they're kids.
But who cares. Funny!

jackmoore257
Activity Score 203
Guest's picture

Ghost.
Website doesn't exist.
Shame.
Cannes give gold lion for a ghost.

Guest
Guest's picture

What do you mean by "Website doesn't exist."?
I just checked and it's on air.

Guest
Guest's picture

Envy kills slowly, don't you know? And, by the way, take some English lessons, twat.

Guest
Guest's picture

Hilarious!

Guest
Guest's picture

4 tumbs up, opssssss, sorry I'm drunk, actually are 2, hehehehehe

Guest
Guest's picture

as art director I can say: this work is amazing, or do you think the photo came ready. Congratulation for the idea and more for the art and manipulation

Guest
Guest's picture

Brilliant, should be GP

Guest
Guest's picture

I just checked the website and is on, and girls check the Le Chef pict… Galland, don't you wanna cock in my chicken?

Guest
Guest's picture

hellllllllloooooooooooo, they're not drunk, they're are sleepy, come on, it's just a very nice joke, actually a very smart idea, few alcohol just makes drunk small people.

Guest
Guest's picture

if this is the effect of this snack on kids, i wouldn't allow my kids near them, abusive sweetness... this ad will pass for creativity but not for public use.

Guest
matks's picture

I can't stand this! A cannes lion not for a public use? Great, funny, eye catching ad for adults shouldn't be publish because of what? Kids or families that could be affected? In what fucking why, I wonder. It's just a nice, innocent advertising joke told in a very interesting, funny way. You can't take ads so literally.

matks
Activity Score 482
Advertising
Corbeen's picture

Oh, Matks.. you have a term such as innocent advertising? this ad is bollocks, the idea is old joke for the people who dont drink. They might even get drunk form a chocolate.
And this joke is here well prepeared for advertising fairs , cheap ones such as cannes turn out to be. Its cliche , pure cliche for prize hunting. Who knows what happened in the heads of this jury thinking of how brave this idea is. It such a pitty that they don't differentiate bravery from stupidity.

Corbeen
Activity Score 1089
matks's picture

By innocent I meant that there's nothing revolting in these ads. Nothing your family could suffer from. But of course I don't believe it's a regular ad. It's been made for the festival, no doubt. But the vast majority of Cannes entries are prepared just for awards.

Speaking of the joke. Actually, I do appreciate fun in ads, and this one here makes people laugh. And it communicates the benefit. I've seen much cheaper jokes winning

matks
Activity Score 482
Advertising
Advertisement
Featured Content

Latest Collections

Advertisement