Energy Beats Everything

Agency Network: 
April 2018
Lucozade: Energy Beats Everything


Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. In the commercial, when David wakes up feeling groggy one morning his friend delights in reminding him that, the night before, he had picked a fight with Goliath. “You can’t call people giants,” David’s friend warns, “it’s what got you into trouble in the first place.” A booming voice suggests that Goliath has come to take his revenge, and David takes a swig of Lucozade Energy before grabbing a sling and venturing out to conquer his colossal foe.

Outdoor advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.


Energy Beats Everything

Advertising Agency: Grey, London, UK
Creative Director: Caroline Pay
Copywriters: Jay Marlow, Rob Greaves
Art Directors: Henrik Ridderheim, Sam Daly
Agency Producer: Thea Evely
Agency Assistant Producer: Leah Stolerman
Creative producer: Duncan Collins
Accounts: Geraldine Gaillemin, Oscar Flintoft, Sebastian Van Driel
Head of Planning: Lilian Sor
Planning Director: Natasha Sales
Media agency: MediaCom
Media team: Tom Mills, Holly Jerreat
Production company: Outsider
Director: Harold Einstein
Editor: Paul Watts / The Quarry
Executive Producer: Richard Packer / Outsider
Producer: Eric Liney / Dummy
Producer: Jeremy Bannister / Outsider
DOP: Danny Cohen
Post-production: The Mill
Producer: Rose van der Bom
Executive Producer: Ian Berry
Audio post-production: Sam Ashwell / 750mph
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