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Munich

Campaign
Agency Network: 
Published/Aired: 
December 2007
Lübbeaudio:  Munich
Lübbeaudio Outdoor Ad -  Munich

Also From This Campaign 2

Description

Outdoor advertisement created by Serviceplan, Germany for Lübbeaudio, within the category: Recreation, Leisure.

Caption

Audio books shorten the time.

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Goblin's picture

I'm very sorry but i just don't get a copy

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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

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www.itonijesve.com

ivan's picture

When you listen to audiobooks the annoying commute seems shorter.

ivan
Creative Director at Ads of the World
LimitedTimeOffer's picture

Your own 'copy' doesn't make sense.

LimitedTimeOffer
Activity Score 200
Advertising Agency
krautland's picture

I actually like this, though it's not perfect.
time does fly with an interesting read (or something interesting to listen to) but they could have pushed the art direction a lot further. individual stations aren't much closer here.

krautland
Activity Score 3214
Art Director at erm... no calls please.
STRTLRS's picture

Not very creative, but effective. Specially when placed right next to an actual map.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

sneakyhands's picture

audio books shorten the time, is good. yet another subway map in the subway isn't. not only is this overdone lately but you've effectively camouflaged your ad.

sneakyhands
Activity Score 1857
Copywriter
Joe345's picture

I like this. Good work.

Joe345
Activity Score 21
Sassenbach Advertising
adderman's picture

I lived one year in Munich and this ad excites me so much, for this reason I believe the Münchner people would love this idea. And also the Berliner people would love the ad with Berlin Bahn-network. Sony Walkman did such a work before, I saw it a week ago here, but IMO this one works much better.

adderman
Activity Score 41
Farkyeri Communication Differentiations
fee's picture

Brilliant! Very reduced, beautiful artwork.

fee
Activity Score 15
remotedt's picture

apparently audio books make you miss your stop, and get off at the end of the line....

remotedt
Activity Score 92
graphic designer
uglyfart's picture

Very nice.

uglyfart
Activity Score 25
Freelancer
feel's picture

i cant see how a map in a smaller scale could mean less time... the distance still there, still the same... dont?

feel
Activity Score 168
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