Description
Outdoor advertisement created by Serviceplan, Germany for Lübbeaudio, within the category: Recreation, Leisure.
Audio books shorten the time.
Creative directors: Ekki Frenkler
Art Directors: Sonja Faerber, Tina Einbrodt, Nora Rothenari
Copywriters: Ekki Frenkler, Joachim Schöpfer
I'm very sorry but i just don't get a copy
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When you listen to audiobooks the annoying commute seems shorter.
I actually like this, though it's not perfect.
time does fly with an interesting read (or something interesting to listen to) but they could have pushed the art direction a lot further. individual stations aren't much closer here.
Not very creative, but effective. Specially when placed right next to an actual map.
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I think, therefore... yeah.
audio books shorten the time, is good. yet another subway map in the subway isn't. not only is this overdone lately but you've effectively camouflaged your ad.
I lived one year in Munich and this ad excites me so much, for this reason I believe the Münchner people would love this idea. And also the Berliner people would love the ad with Berlin Bahn-network. Sony Walkman did such a work before, I saw it a week ago here, but IMO this one works much better.
apparently audio books make you miss your stop, and get off at the end of the line....
i cant see how a map in a smaller scale could mean less time... the distance still there, still the same... dont?
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