Agency Network: 
October 2010
L&P:  Naaaaah


Outdoor advertisement created by Ogilvy, New Zealand for L&P, within the category: Non-Alcoholic Drinks.


Get that Naaaaaaaaaaaaaah feeling!
It's nothing much like L&P when you're doing nothing much.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Creative Head: Darran Wong Kam
Senior Copywriter: Ben Pegler
Creatives: Adam Barnes, James O'Sullivan
Designer: Sam Cox
Head of Planning: Rupert Price
Strategic Planner: Anna Gunnell
Client Service Director: Nikki McKelvie
Account Director: Saya Tran, Posey Wall
Account Executive: Katie Grove
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Guest's picture
jackmancer2017's picture

The artwork shows 12 A's, the description on the site shows 14 A's. Just saying ;p

Billoughsby's picture

And the item descriptor for this site shows 5 a's. It's a scandal's what it is.

Activity Score 5140
Art Director |

That's it.

Roger Keynes's picture

Nut weth you, bro.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Anonymous Author's picture

The L&P brand has misplaced its usual succinct charm.
It's overwrought and ugly instead of laconic and quirky.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

I agree with anon author. Big fan of the last couple of years L&P adds which had a nice distinctive "Kiwi" flavour
This is just generic softdrink adds which could be replaced with any brand

Guest's picture

this is really horrible. horrible art direction, horrible copy.

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