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Agency Network: 
Published/Aired: 
July 2018

Description

Here is how it worked:

The museum's top masterpieces were reproduced in giant frames and placed along the highway.

For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized the car radios, triggering the Louvre Abu Dhabi museum audio guide.

Instantly, a story about the art piece would broadcast through their speakers.

Outdoor advertisement created by TBWA, United Arab Emirates for Louvre Abu Dhabi, within the category: Recreation, Leisure.

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kleenex's picture

Love the concept.

kleenex
Activity Score 54895
Web Designer/Developer
Kidney's picture

Great work.

Kidney
Activity Score 34
Client Servicing at TBWA
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