Breathe in, breathe out
Description
Outdoor advertisement created by KesselsKramer, Netherlands for Lotte Yoga School, within the category: Education.
Advertising Agency: KesselsKramer, Netherlands
Art Director: Bart Eysink Smeets
Copyrighter: Niek Eijsbouts
Art Director: Bart Eysink Smeets
Copyrighter: Niek Eijsbouts
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Feb 22, 2013 - 6:52bate_palmas
You know this would work really well if you could place it in a tactical space.
Because one of the fundamental yoga breathing concepts is you inhale positive energy and you exhale negative energy.
So if they placed the "breathe in" line over a piece of good news, and the "breathe out" line over a piece of bad news, it would be pretty cool.
Well, maybe it's not a well-known enough benefit of yoga, but anyway.
Feb 22, 2013 - 11:21morse
It's fun! :)
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