Agency Network: 
May 2011
Lonely Planet:  Bookmark
Lonely Planet Outdoor Ad -  Bookmark


Outdoor advertisement created by DDB, India for Lonely Planet, within the category: Media.

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director / Art Director: Raylin Valles
Associate Creative Director / Copywriter: Radhika Kapur
Art Director: Harish Singh Rawat
Photographer: Chaitanya Swaminathan
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morse's picture

Perfect. Makes you want to read the indicated page.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

I'm torn.

Such a good idea. But such an eyesore.

Activity Score 29856


"I love some things, and don't love some other things."

ace85le's picture

Love it. Simple and nice.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

this bookmark makes pages standout clearly.
good thought.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture

love it..straightforward and conveys the message!

Activity Score 414
masterstudent's picture

Very nice. Only thing: a lot of effort without a real trigger for instant purchase. Brand activation element is a bit weak. So it ends up being a very clever, yet traditional outdoor piece. Good, not great.

Activity Score 43
Zulu-1's picture

Ayobaness... love it! *Believe Dat*

Activity Score 130
Copywriter at Ogilvy
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