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The Listerine Distance Billboard

Agency Network: 
Published/Aired: 
March 2015

Description

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Advertising Agency: J. Walter Thompson, Rome, Italy
Chief Creative Officers: Sergio Rodriguez, Enrico Dorizza
Executive Creative Director: Flavio Mainoli
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
Director: Giorgio Varano
Executive Producer: Fabrizio Razza
Producer: Michela Fiaschi
Client Team Director: Cristina Barbiero
Agency Producer: Valeria Della Valle
Account team: Elisabetta Zauli
Account manager: Francesca Costanzo
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Highest Rated

T.'s picture

Find this quite strange. Get closer and closer and then someone tells me to take a bottle of Listerine. I wonder if it is because my breath smells?

T.
Activity Score 1110

What's your ad telling the consumer?

CrackerJackFlash's picture

like

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Temple's picture

Listerine, "get closer". Oh dear, the horror the horror.

Temple
Activity Score 11341
Creative Director
grugee822's picture

Nice..

grugee822
Activity Score 475
practical student |

pd

elmarianchi's picture

it's ok

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

Whatever.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Eugene Vetrov's picture

Just ok

Eugene Vetrov
Activity Score 86
kleenex's picture

eeehhh...

kleenex
Activity Score 56798
Web Designer/Developer
T.'s picture

Find this quite strange. Get closer and closer and then someone tells me to take a bottle of Listerine. I wonder if it is because my breath smells?

T.
Activity Score 1110

What's your ad telling the consumer?

Arkadiusz's picture

Catchy use of technology, but the overall message could be find a bit offensive (they give you the Listerine if you stand really close, so it's like saying "Oh, man, better refresh your breath").

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Gavino's picture

No. They say: "You came closer, great. Now take this bottle of Listerine and enjoy the closeness in your everyday life."
Great job.

Gavino
Activity Score 55
Creative Director
Arkadiusz's picture

Everyone is entitled to their own interpretation. I would feel uncomfortable. And I think that making a bad impression even in a small group of consumers is more important than making a good impression on the majority.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

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