Our idea was to show how much the LG 15KG washer can wash. So we filled it with 71 items of clothing and then washed the whole lot in one go. The clothes were then stitched together to make a 12.66m x 3.35m billboard that directed people to a landing page where they saw how it was made, learnt about the washer and found the nearest store to buy it. The billboard was placed in a high traffic location on Qantas Drive near Sydney airport for three weeks, capturing the attention of passing motorists.
Outdoor advertisement created by Y&R, Australia for LG, within the category: Electronics, Technology.
Chief Creative Officer: Ben Coulson
Executive Creative Directors: Bart Pawlak, David Joubert
Art Director: Brad Stapleton
Copywriter: David Barton
Head of Content: Elissa Maine
Editors: Wilbur French, Chris Myers
Creative Director: Tom Hoskins / IdeaWorks
Designer: Liam Seymour
Strategic Planner: Nicholas Jacobs
Director of Photography: Jason Williamson / Oi Productions
Senior Producer: Shanna Gericke / VML Sydney
Content Manger: Elizabeth Roubekas / VML Sydney
Creative Services: Laura Brealey / oOh! Media