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Done in One

Agency Network: 
Published/Aired: 
April 2015

Description

Our idea was to show how much the LG 15KG washer can wash. So we filled it with 71 items of clothing and then washed the whole lot in one go. The clothes were then stitched together to make a 12.66m x 3.35m billboard that directed people to a landing page where they saw how it was made, learnt about the washer and found the nearest store to buy it. The billboard was placed in a high traffic location on Qantas Drive near Sydney airport for three weeks, capturing the attention of passing motorists.

Outdoor advertisement created by Y&R, Australia for LG, within the category: Electronics, Technology.

Advertising Agency: GPY&R, Sydney, Australia
Chief Creative Officer: Ben Coulson
Executive Creative Directors: Bart Pawlak, David Joubert
Art Director: Brad Stapleton
Copywriter: David Barton
Head of Content: Elissa Maine
Editors: Wilbur French, Chris Myers
Creative Director: Tom Hoskins / IdeaWorks
Designer: Liam Seymour
Strategic Planner: Nicholas Jacobs
Director of Photography: Jason Williamson / Oi Productions
Senior Producer: Shanna Gericke / VML Sydney
Content Manger: Elizabeth Roubekas / VML Sydney
Creative Services: Laura Brealey / oOh! Media
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Highest Rated

halaby87's picture

Love it

halaby87
Activity Score 10392
elmarianchi's picture

cool

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

I like it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Great concept.

kleenex
Activity Score 54813
Web Designer/Developer
CrackerJackFlash's picture

Nicely done.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

raw tuna's picture

great work

raw tuna
Activity Score 837
General Manager
halaby87's picture

Love it

halaby87
Activity Score 10392
Arkadiusz's picture

Brilliant.
They have convinced me - I want this washing machine :)

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

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