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Turn off

Agency Network: 
Published/Aired: 
June 2007
LES Outdoor Ad -  Turn off

Description

Outdoor advertisement created by Bailey Lauerman, United States for LES, within the category: Electronics, Technology.

Caption

We asked the theatre to turn off this sign.
They complied to help us make this point – everyone can save money by turning off lights they don't absolutely need.
P.S. Did you leave any lights on at home?
Use LES to save more.

Advertising Agency: Bailey Lauerman, Lincoln, USA
Creative Director: Sean Faden
Art Director: Ryan Dillon
Copywriter: Jim Watson
Retouch: Gayle Adams
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JAGGY's picture

Normally a movie poster is expected below the "Coming Soon" sign, not an environmental ad, especially when people are out to watch a movie.

They don't go to theaters to save the world (If they did, they wouldn't go to theaters in the first place). Yhey will plant trees in their courtyard and the neighborhood.

So if you are putting an ad where a movie poster should be, at least try to make it look interesting. No, the line is not soul-stirring either.

PS: Is this for people who didn't understand the poster? If everyone could write a PS at the bottom every ad, there would be no ads that "do not make the point". We will executive all our fucked up (9 times backspace) ideas, and write a PS on the bottom.

So sorry people, you might have saved a nose-full of energy, but you have disturbed thousands of minds in the creative departments across the globe, trying to come up with ideas. But, never mind most of the ads don't make sense nowadays.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

R. Rinaldi's picture

Err?

R. Rinaldi
Activity Score 686
Singapore
wildbore's picture

agree wt Jaggy!

wildbore
Activity Score 749
Creative Director at - - -
just write's picture

I agree wit Jaggy... If PS is allowed to write at the end of every ad, then there are no ideas which don't make sense.. When u say you are creative u need find a way to deliver massage without writing PS.

just write
Activity Score 651
Copywriter at Banyantree communications
getconnected2001's picture

Nice!

getconnected2001
Activity Score 987
Art Director at New Delhi
NatalieM's picture

Sure, it's good to save energy, but maybe they should have saved paper when making this one.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

just write's picture

PS: "You think people will go back to their houses just to make sure the light are off, wen they out to enjoy... I don't think so...

just write
Activity Score 651
Copywriter at Banyantree communications
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