Description
Outdoor advertisement created by Ogilvy, Malaysia for Lego, within the category: Gaming.
Lego. Imagine.
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
good one.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Now this is great and speaks to the audience.
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lego, yeah? one-offs, yeah? prove it's not a scam.
I'd like to see this in person before really making a judgment. How does it look from an angle? Can drivers even discern what's being sold? It's definitely a cool art project, but we're supposed to sell stuff, right?
Looks more like an old school video game (platform) and no so much lego.
because therefore it is
Aha!! That's an awesome idea. I have a feeling's it's been used before but I like this because you don't see it so much.
I believed we have to view as eye level perspective, then only we can get that right angle.
But I do like it's creativity & idea.
Outdoor + Digital?
I never lose because either I win or I learn.
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