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Misfits

Published/Aired: 
July 2020
Lego: Misfits
Lego Outdoor Ad - Misfits

Description

Lego Misfits is a campaign that champions teens' creativity, voice, and uniqueness. Using defective legos (normally thrown away in factories), we're asking teens to build their vision of the future and convey an impactful message to older generations.

Outdoor advertisement created by Miami Ad School, Canada for Lego, within the category: Toys.

Advertising School: Miami Ad School, Toronto, Canada
Copywriter: Roselyn Pla
Art Director: Pedro Sacilotto
Art Director: Ted Pedro
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