Mini Breaks, Digi Board

Agency Network: 
November 2012
Lego / Legoland:  Mini Breaks, Digi Board


For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.

Outdoor advertisement created by Lowe, United Kingdom for Lego, within the category: Recreation, Leisure.

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Creative Directors: Christian Sewell, Andy Mcananey
Copywriters / Art Directors: Ben Mccarthy, Seb Housden
Typographers / Digital Artwork: Rob Carew
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Highest Rated

joelapompe's picture
Activity Score 4021
joelapompe's picture
Activity Score 4021
kleenex's picture

I like the concept. This one seems to be the best placed ad though.

Activity Score 58777
Web Designer/Developer
my mind bursts's picture

Spot on. Simple idea then drive it home with confidence. Then you walk around to Hamleys and buy a mega box of Lego bricks.

my mind bursts
Activity Score 94
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