In order to demonstrate that Lay’s Kettle Cooked Chips are made with traditional, artisan cooking methods, the brand hired a team of skilled artisans to hand-carve a billboard made of wood. The billboard was located in San Francisco, CA and took approximately ten days to complete. Watch the video too.
Outdoor advertisement created by Juniper Park, United States for Lay's, within the category: Food.
Partners, Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Director / Art Director: Hylton Mann
Creative Director / Copywriter: Andy Linardatos
Print Producer: Mark Prole
Props: Prop Art
Time lapse: Chad Richard
Illustrator: Gary Bullock