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June 2009
Lancia:  Newspaper
Lancia Outdoor Ad -  Newspaper

Description

Photographer: Ebo Fraterman

Outdoor advertisement created by Marcel, France for Lancia, within the category: Automotive.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisors: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
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everartz's picture

unbelievable waste of money for such a lame and idiotic idea.. sorry but this doesnt work at all, you know at all!!!!
anybody can ignorantly park his car for 10 minutes like that and claim to be reading the newspaper... this is bad...

everartz
Activity Score 7613
Art Director |

| everartz |

morse's picture

I have to agree with you.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

The car is not parked. It is parkING.

Guest
Guest's picture

I think you're missing the point: it's not whether the feature works or not, it's whether the ad is effective. I like it.

Guest
Guest's picture

liking it doesn't mean it's effective.

Guest
Guest's picture

this one should be a woman putting some makeup... RLZ

Guest
Primitive's picture

why the blur on the wheels? is it that fast in auto parking???

Primitive
Activity Score 122
Graphic Designer at Workers Village, Automax Magazine |


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture

I think the ad is far too obvious. How did make it to bronze in cannes?

Guest
Guest's picture

It's such an obvious idea with even more obvious execution. There's nothing new here. Not a thing. How did this make it to the bronze in cannes? Or maybe there's something I don't see here, some hidden message. Someone please explain?

Guest
Guest's picture

why not using a drunk driver til drop in a car....

Guest
shahid.h's picture

pretty lame..

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

solidarity with iranian students oppressed by the regime
solidarité avec les étudiants iraniens opprimés par le régime
solidarietà agli studenti iraniani oppressi dal regime
solidaridad con los estudiantes iranies oprimidos por el régimen
solidariedade com os estudantes iranianos oprimidos pelo regime
Solidarität mit unterdrückten iranischen Studenten durch das Regime
солидарности с иранскими студентами угнетают режима

Guest
Guest's picture

It´s an easy and simple idea that not rules

Guest
alexander_bickov's picture

I think I saw somewhere like this

alexander_bickov
Activity Score 3281
Guest's picture

worthy of cannes? noooooo. but still, c'mon, it's cute.

Guest
Guest's picture

huge conflict between you and the cannes jury then :-)

Guest
Guest's picture

pretty much between the cannes jury and reality, actually. ;-)

Guest
Guest's picture

yeah, cannes jury is very well known for their bad taste. They're recruted like this: this guy has no clue what a good ad is, let's make him judge stuff!
jurys opinion is creating the reality of bad and good ads. This reality doesn't exist apart of their judgement. If you don't agree with their judgement: you are irrelevant.
Advertising is not art. There is no TRUE beauty in ads. The notion of GOOD AD is being constantly defined (by the jurys and by the clients).
It's a outdoor bronze lion: then it's an excellent ad for outdoor, with a simple concept, and good execution. It's not amazing. It's not brilliant. It's not a hit. It's just good.:-)
Stay humble when judging people's work, and especially jurys work.

Guest
Guest's picture

It would never make through our legal department so you have to give them some credit for this.

Guest
Guest's picture

simple and funny poster

Guest
Guest's picture

naaaaaaa, bad art.....

Guest
LeeMoh's picture

Sometimes I don't get these Cannes guys... how do they award such an obvious and lame thing?

LeeMoh
Activity Score 424
michelangelo's picture

the idea is there... the image killed it with some really bad art direction... same news page... wrong lighting... blurrr should have been on the front wheels not the rear... well...

michelangelo
Activity Score 660
mockingbird's picture

nice ad.spot on.

mockingbird
Activity Score 238
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