Let's Get Zesty, Room

Agency Network: 
April 2013
Kraft:  Let's Get Zesty, Room


Executive Director of Integrated Production: Richard O'Neill

Outdoor advertisement created by BEING, United States for Kraft, within the category: Food.


The only thing better than dressing is undressing. Kraft. Let's get zesty

Advertising Agency: BEING, Los Angeles, USA
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Associate Creative Director: Lindsey Montague
Art Director: Annie Johnston
Copywriter: Clay Summers
Producer: Tim Newfang
Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Director of Art Production: Jigisha Bouverat
Art Producer: Kay Gautraud
Print Producer: Kim Callahan
Project Manager: Holly Prine
Senior Executive Digital Producer: Peter Bassett
Associate Digital Producer: Kiley Story
Global Account Director: Jennifer Nottoli
Account Director: Shannon Franqui
Account Supervisor: Pamela Lloyd
Account Executive: Francesca Nunez
Assistant Account Executive: Brigette Edler
Group Account Assistant: Alissa Pindea
Group Planning Director: Lorraine Ketch
Planner: Whitney Martinez
Digital Planning Director: Romain Naegelen
Digital Strategists: Sruti Dhulipala, Tyler Gaul
Community Managers: Luke Yun, Jessica Zeller
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Tero Ylitalo's picture

What a line. LMAO. Because it's hilariously bad.

Tero Ylitalo
Activity Score 626
Planner at Zeeland
the_lizard_king's picture

Dressing... undressing bit could have been used more wittily. Don't like the campaign a lot.

Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

guajiro's picture

29 men in credits! that's crazy.

Activity Score 117
Art Director at **B
Andrej Troha's picture

If you check your average 70's encyclopedia entry “Having no idea” or “Creative block” or “Fuck, I don’t want to be in advertising anymore”, this is the photo that illustrates that.

Andrej Troha
Activity Score 605
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