The Final Fifty

Agency Network: 
April 2013


The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.

Outdoor advertisement created by JWT, Australia for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Illustrator: Mike Watt
Photographer: Matt Townsley
Director: Jesse Mcelroy
Head of print production: Trent Henderson
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morse's picture


Activity Score 18159
Art Director |

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kleenex's picture

Cool idea.

Activity Score 58777
Web Designer/Developer
stke's picture


Activity Score 274
Meredith Singh's picture

I don't believe their challenge was, "How do we make something limited last forever?" Sounds like post rationalizing planner speak.

Meredith Singh
Activity Score 407
Art Director
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