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Have a seat

Agency Network: 
Published/Aired: 
September 2013

Description

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Outdoor advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT Amsterdam, Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje
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Highest Rated

baliais's picture

Totally agree. That's a disaster, not a break.

baliais
Activity Score 2618
Graphic Designer
CrackerJackFlash's picture

fun

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Owolawi's picture

Awesome!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

Gorillad's picture

Great!

Gorillad
Activity Score 392
Editor
TexasH's picture

Not a big fan of this "new" (not so much anymore) thing to ask your consumer to do stupid things for your product.

Furthermore, sitting on a billboard like a fool and waiting hours under the rain, is not really my idea of a good "break"...

TexasH
Activity Score 365
copywriter
baliais's picture

Totally agree. That's a disaster, not a break.

baliais
Activity Score 2618
Graphic Designer
TwinBuilder's picture

I will join this club. Not good at all.

TwinBuilder
Activity Score 64
mamn's picture

Liked it!

mamn
Activity Score 100

Mamn

Martijn's picture

Using a billboard as direct media. Clever.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

kleenex's picture

Winner.

kleenex
Activity Score 52778
Web Designer/Developer
lamagiaestaenlacinta's picture

me like it a lot!

lamagiaestaenlacinta
Activity Score 21
Creative Director
jameslei's picture

its a long break...and not comfortable one... is like you are working to be a human poster to earn a free tablet

jameslei
Activity Score 206
General Manager
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