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Umbrella

Campaign
Agency Network: 
Published/Aired: 
August 2011
KISS FM:  Umbrella

Description

Outdoor advertisement created by Ogilvy, United States for KISS FM, within the category: Media.

Caption

It's better when you hear it.

Advertising Agency: Ogilvy & Mather, Chicago, USA
Executive Creative Director: Joe Sciarrotta
Creative Directors: Dave Metcalf, Chris Turner
Art Director: Vince Soliven
Copywriter: Andrew Gall
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Highest Rated

AdBuzzer's picture

I really like the idea of this campaign - how they pinpointed that basic insight, universally experienced once in a while - that song lyrics often tend to be just bullshit.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

andylefty's picture

Nice type. Concept a bit straight to me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Pretty straight 'radio' creative strategy... but the art direction feels more AOL to me.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

miko1aj's picture

funny and good loooking.

miko1aj
Activity Score 3086
Ceballos's picture

Done before in so many ways...

Ceballos
Activity Score 621
Copywriter
Glut's picture

done and not good at all

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

I like it...

kleenex
Activity Score 58797
Web Designer/Developer
candas's picture

advertisement done right!

candas
Activity Score 23
Marketing Manager at Social Media and Brand Manager @ Condicon Agency |

http://twitter.com/dambil

AdBuzzer's picture

I really like the idea of this campaign - how they pinpointed that basic insight, universally experienced once in a while - that song lyrics often tend to be just bullshit.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

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