Kikkoman Gold Medal

Agency Network: 
July 2021
Kikkoman: Kikkoman Gold Medal
Kikkoman Outdoor Ad - Kikkoman Gold Medal


Kikkoman has been refining the menus of its customers for years. As the number 1 in Switzerland, the legendary soy sauce would therefore have long deserved an award. To celebrate the Olympic Games in Toyko, the Zurich agency has now created a very special OOH-Sujet for the traditional Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. So impressively simple that not even more words are needed.

Outdoor advertisement created by Freundliche Grüsse, Switzerland for Kikkoman, within the category: Food.

Advertising Agency: Freundliche Grüsse, Zürich, Switzerland
Creative Director: Pascal Deville
Creative Director: Samuel Textor
Art Director / Concept: Norihito Iida
Copywriter / Concept: Christian Stüdi
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